Werner van Huffelen, Lead Product Designer in Berlin. Zero to shipped. Zero to sketchedprototypedtestedshipped

Clients I worked for

Skills / 04

• 1/40 to 1 product designFrom nothing to something people actually use

  • User research
  • UX/UI design
  • Design systems
  • Branding
  • User testing
  • Responsive design

  This is my home turf: taking a vague idea and turning it into something real. Research, flows, UI, design system, the lot.

  I design end to end and stick around for the messy part where it gets built.

• 2/4Product strategyMinus the 80 slide deck

  • Problem definition
  • Ideation
  • Brainstorming
  • Prioritisation
  • Data analysis

  Strategy is deciding what to build and, more importantly, what not to. I start with the problem and stay grounded in what users need and what the business can actually pull off.

  All of it fits on one page. Promise.

• 3/4Design engineeringStraight into the code, no handover

  • Design in code
  • Motion & interaction
  • Rapid prototyping
  • AI in the loop
  • User testing

  I design in the medium the product ships in. Layout, motion and edge cases get worked out in real code, so what the team reviews and people test is the thing itself, and nothing gets lost in a handover.

  With AI in the loop that takes days. Juno went from idea to live product in four.

• 4/4Design leadershipHands-on, not hands-off

  • Coaching
  • Mentoring
  • Process definition
  • Hiring
  • Team building

  I’ve built and led design teams, and I still open Figma every day. I give designers real ownership, clear feedback, and cover when they need it.

  Good people do great work when you stop micromanaging them.

Experience

1. 2026 – now

   GALVANY

   Lead Product Designer

2. 2025 – 2026

   ClimatePartner

   Staff Product Designer

3. 2020 – 2023

   Affinidi

   Lead (Founding) Product Designer

4. 2015 – 2020

   BCG Digital Ventures

   Strategic, Experience and Senior Experience Designer

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